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High quality Editorial content is essential to most publishers and may be used for putting into print, onto the web or both.

The de facto standard which is taught to most students is no longer Quark but rather InDesign from Adobe. By itself, InDesign is a tool rather than a system and one from which MSL, in partnership with WoodWing, has created an editorial system which has been moulded into a very easy to use product for both web and print.

In this fast-paced world, it’s important to find an editorial solution that not only helps today, but also in the future with any challenges that might arise. Woodwings Smart Connection Enterprise is a perfect fit for several reasons.

The general technical trend is the switch to Service Oriented Architecture (SOA) and more and more usage of open source components. SOA is being picked up by most traditional suppliers, but it's a hard thing to implement if the system has been designed as a closed monolithical box. Smart Connection Enterprise has been built up from the ground using these principles, which makes it unique in the market place.

WoodWing’s proactive development approach features, on average, two functional updates per year made possible by taking advantage of the latest technologies. This results in an easier integration with other systems and reduced Total Cost of Ownership.

Last but not least - Enterprise is the only truly open system. In addition to the many configuration possibilities, you can even customize the business logic to fit with the challenges of tomorrow. For today, Enterprise offers not only a lot of functionality, but it’s also extremely easy to install – the entire system will be up and running very quickly.

Benefits of MSL's approach in conjunction with WoodWing

• Smart Connection Enterprise is one of the world's leading Adobe based Editorial solutions
• Database and platform neutral using open standards such as XML, PHP & SOAP Mac or PC based Media Neutral Enterprise Publishing - catering for all files types
• An integrated Wire Management System
• An integrated Content Management System
• Web based intuitive configuration
• Web based uploads and Copy entry/edit capability
• Commissioning Form for Magazines
• Integrated with Mediaplanner for both Advertising and Editorial users
• Fully scriptable
• End to end management of content, from creation, through production, to Archive
• Already in use worldwide by over 10,000 users producing over 400 publications
• Very high level of reliability
• Easy to use (e.g. Industry standard software, Training, XML & PDF, Content Repository, Repurposing, Flexible workflows, Management & Tracking, Distributed system)

The objective is Productivity and Simplicity For further information on Smart Connection Enterprise you can also visit the WoodWing website