To maximise production efficiency, today's solution is MediaPlanner.

Now installed in most national and leading regional newspapers and many magazines. Based on a PC platform, it allows the operator to plan Classified, Display and Editorial with the same software, quickly and with considerable flexibility. Production of electronic plans are matched to press configurations. Users have the ability to preview ads with the graphics in place before commencing the pagination process.

MediaPlanner offers high returns on investment over a short pay back period due to newsprint savings and fewer mistakes, thus reducing the needs for refunds and free reruns. Furthermore costs are saved by having tighter Classified sections and by offering the ability to re-plan smaller paginations (due to cancellations or short falls in predicted sales) at the last minute.

Internal reports give complete revenue/volume figures for current and future editions - this allows more accurate pagination sizes to be forecast. MediaPlanner is a non-proprietary product, which can interface with any modern ad booking or editorial system (one-way or two-way to report back actual positions to the front end system).

Key Product Features

• Handles both ROP, Classified and Editorial pages showing complete publication dummies.
• Non proprietary. Will integrate to existing Ad booking front-ends and will output directly or via InDesign, Quark Xpress or MS Paginator.
• Integral database which can handle multi edition/insertion bookings from existing front ends.
• Absolute and Section page bookings. This allows ads to be booked for sections before the final pagination size details are known.
• Full Ad Stacking routines available for each individual section i.e. pyramid left/right largest width ad to bottom etc.
• Full report capability.  Both Ad/Edit ratio and up to the last ad booked on the front-end revenue statistics.
• Pagination templates give colour imposition information ensuring all colour ads are placed on colour capable pages, including single and multi spot colour pages. Fully automatic sectional running order with merge or non-merge rulings.
• Ability to lock pages then release templates (page description) to Editorial as individual files.
• Each ad planned as individual.  Full alpha numeric style sorts.
• Page square off feature allows classified sections to be squared off.
• Re-flow feature allows full display ads to be moved and all existing lineage etc. will re-flow automatically around them.
• Auto/manual fillers ensure productive use of non sold space.
• Auto header places correct width and style of classification header on each new column.
• Auto Justification for speed for classified columns.
• Auto folio ensures that fully automated electronic page composition is achieved.
• Multi folio capability allowing for wrap rounds and pull outs.
• Simple Colour coding shows information such as clash codes and coupon back to back etc. and full advertisement details available on screen.
• PC based view only software.
• Full hi-res PDF workflow supported.