WebTaker is, as its name suggests, MSL’s web browser based Advertising System which can be used both internally and externally.

Publishers everywhere whether newspapers or magazines are seeking to reduce their costs of conducting their business and hence improve profitability. They do this by encouraging their consumer and business customers wishing to advertise, seeking to view advertisements or wanting information regarding their transactions to do this via the Web.  WebTaker is designed specifically to support this principle of self-service.  

The key is to offer the requisite facilities in a very easy-to-use manner. If it is a lengthy process or difficult to use, such opportunities will be eschewed by the customer and more effort will by necessity be required from the internal staff. WebTaker complements the existing systems for the larger publishers or can act as a complete Advertising system.

There are many smaller, emerging Publishers that require a simple yet very robust system capable of handling their booking, planning and reporting needs and WebTaker does just that.  It also provides a very powerful ad-make up tool.  Only a demonstration can do justice to this very versatile product – call MSL to arrange it.

WebTaker allows the external customer or the internal user to:

• Book Classified adverts for print & web
• Book Display adverts for print & web
• Use full credit card facilities
• Create and amend copy
• Upload text & graphics for in-house makeup
• For an external customer to access their own account (Orders, Invoices etc)
• Form part of a Disaster Recovery solution

WebTaker allows the external customer or the internal user to:

• Provide an Advertising website in its own right or pass the information to other systems
• Provide comprehensive Design & Administrative functionality
• Provide a complete booking solution that can be linked to existing applications or MSL's Planning, Output and Ledger solutions
• Substantially reduce the cost of ownership by being web based
• Be customised in part to fit existing processes