Overview

The Customer Control Centre is an intuitive and feature rich Customer relations management tool for today's CRM market. This CRM system can be fully integrated into Media Systems advertising software products (providing a full interaction with the sales cycle), or as a stand alone CRM system for SMBs. The CRM software supports a wide choice of database platforms such as Sybase and SQL Server. Our customer relations software was designed to give succinct and prevalent information to the user, provide the tools to speed the sales process and to enable a customer centric approach to business. Deepening the relationships with customers is now the key to long term success for any CRM business.

The Customer Control Centre is designed to provide a single view of your customers data, providing a seamless integration with MS Outlook and a dashboard gui for easy user interaction. One of the unique selling points of the Customer Control Centre is the highly intuitive relationship editor which allows a graphical structure of this structure, providing a quick overview of the relationships that exist..

The Customer Control Centre will centralise all contacts with a client, from all departments of a business. This one central point will enable management and sales teams alike to identify the following:

• Sales Opportunities
• Monitor sales pipeline
• Purchase History
• Contact Details
• Customer Relationships
• Customer Activities and tasks

Real information, real time

All customer information is available in real time, and is automated minimising the need for sales teams to double key information. A detailed view of the customer relationship enables informed decision making leading to greater customer satisfaction and ultimately customer retention.

Data Centralisation

Centralising your data will lead to increased knowledge of the overall customer spend with a business and aids communication between departments. Increased collaboration leads to increased productivity and revenues.

Contact Management

The Customer Control Centre will enable businesses to efficiently manage contacts with their customer from lead generation, to post sales support. Full integration with Outlook will reduce training requirement of the sales team, whilst maximising effectiveness.

Revenue Maximisation

The Customer Control Centre will enable managers and sales teams to identify and monitor sales pipelines, empowering the users to maximise revenue. The increased level of reporting available from a single database will dramatically reduce the length of the sales cycle, increase revenue and sales team‘s productivity and ensure the business exceeds customer expectations.

Features

MSL's Customer Control Centre offers a comprehensive solution by streamlines processes, offering businesses a total overview of their customers, empowering employees to make informed decisions while giving management information that will help strategic decision making. Some of the features include:

• Sales pipeline functionality tracks sales activities from lead generation through to post sales analysis.
• Report functionality at the fingertips of the user as built in reports give dynamic updates removing the need for traditional reports to be used.
• The Customer Control Centre includes the ability to integrate with Outlook. For businesses that already use outlook, the CCC provides a perfect companion, with the ability to store more detailed information about their customers. The familiarity with Outlook also means the Sales teams require less training in order to benefit from the full potential of the system. CCC / Outlook integration provides an overall comprehensive business solution reducing response times and workloads.
• The Customer Control Centre screens are highly intuitive enhancing the sales team's experience.
• A business wide solution ensures all internal and external communications are consistent, which reinforces company messaging and branding.
• The Customer Control Centre provides a dashboard approach to user interaction providing information on customer spend at the period of choosing, thus empowering the user in their involvement with the customer.
• The Customer Control Centre (CCC) has been developed using the latest Microsoft technologies such as Windows Presentation Foundation and Windows Communication Foundation for the rich user interfaces and the inter-process communication between the Customer Control Centre and other applications (i.e. Outlook).
• The ability to build highly complex relationship tree's for Customer or Agent relationships.
• Interaction with Google maps allowing a much richer feel for the user, and greater information for the user in regards to their Customer.

Gallery

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Benefits

The Customer Control Centre solution offers numerous benefits to your business. These include:

• Implementing Media Systems Customer Control Centre solution will enhance a cross departmental customer-centric approach.
• The ability to record customer contact through a variety of channels, phone, email, fax etc will help staff perform more efficiently.
• The integration with Outlook will streamline the sales process further still.
• A centralised database will offer full reporting facilities via MediaStats enabling management to strategically plan throughout all areas of the business.
• All users - managers and sales teams alike, will have full access to a real time knowledge base of all their customers, regular and potential.
• Using this comprehensive, user-friendly solution will result in greater efficiency and personalised customer care, which will result in increased customer loyalty and spend.

ROI Potential

Using this comprehensive, user-friendly solution will result in greater efficiency and personalised customer care, which will result in increased customer loyalty and spend.

Downloads

The Customer Control Centre has been designed to allow business to extract information vital to its operation. For example, in a sales environment it is vital to have a full 'Call Sheet' to enable the business to understand how the business is being brought to it and also how it is being obtained, thus helping to establish training needs and analysis.

Below are some examples of Call Sheets that can be provided with the Customer Control Center.

The Customer Control Centre Actions (overall totals) Download Example

This is a cross tab, showing total actions logged and the time associated (in minutes). Grouped and totalled by Salesperson and Actiontype Parameters are "Start and End date of Actions" and "ActionType" - with an ALL option in this parameter.

The Customer Control Centre Actions by Day Download Example

Done to demonstrate a 3D Octagon chart - it shows count of Actions logged and graphically shows how this translates to hours logged by the Salesperson. For example 6 Actions logged on the 1st Feb translates to 3 hours of work... Parameters are again: "Start and End date of Actions" and "ActionType" - with an ALL option in this parameter.

The Customer Control Centre Salesperson Actions Download Example

The Bar chart on page 2 is useful because it shows the total proportion of each ActionType for a given MediumType. Parameters are "Start and End date of Actions" and "Salesperson".

The Customer Control Centre Actions by Week Download Example

Salespersons actions by week.